Government
Branding
OBJECTIVE
Our mission was to revolutionize education accessibility by taking skills and knowledge directly to people's neighborhoods, making learning more convenient and engaging.
STRATEGY
Identify target neighborhoods and demographics with a demand for skill development.
Design and implement eye-catching and informative vehicle stickering to create curiosity and interest.
Develop engaging and interactive learning modules that can be delivered on-site.
Collaborate with local communities and organizations to establish trust and credibility.
Utilize digital marketing and social media to amplify the "Skill on Wheels" presence and reach a wider audience.
EXECUTIVE SUMMARY
● "Skill on Wheels" transformed traditional education methods, making learning mobile and accessible.
● The innovative branding and stickering approach drew attention and curiosity wherever it went.
● On-site learning modules fostered active participation and a thirst for knowledge among learners.
● Collaborations with local communities resulted in a strong network of support and endorsement.
● The digital marketing campaign generated significant interest and expanded the program's reach
RESULTS
● Increased accessibility to skill development, reaching remote and underserved areas.
● High engagement levels with learners, evident from their enthusiasm and active involvement.
● Positive feedback and testimonials from learners and community members alike.
● "Skill on Wheels" gained recognition as a pioneering initiative in the education landscape.
● The program's success inspired replication in other regions, contributing to nationwide skill enhancement.