Asthra DigiTech ("Asthra DigiTech", "we", "us", "our") operates the website asthradigitech.com and provides digital marketing, website design, graphic design, SEO, social media, WhatsApp AI chatbot and related services. This Privacy Policy explains what personal data we collect when you visit our website, submit an enquiry, or interact with our advertising (including Facebook/Instagram and Google Ads campaigns), how we use it, who we share it with, and the choices and rights you have.

By using our website or submitting your information to us (including through a Meta/Facebook lead form, our contact form, WhatsApp, phone or email), you agree to the collection and use of information in accordance with this policy.

1. Who we are

Business name	Asthra DigiTech
Registered address	297/A, 1st Main Rd, 8th Block, Jayanagar, Bengaluru, Karnataka 560078, India
GST No.	29ABMFA5451C1ZH
Email	info@asthradigitech.com
Phone	+91 88844 48141

2. Information we collect

2.1 Information you give us directly

• Website contact form: name, email address, phone number, subject and message.
• Meta (Facebook/Instagram) Lead Ads and Instant Forms: when you submit an enquiry through one of our ad forms, Meta shares with us the information you entered into that form — typically your name, phone number, email address, and any other fields we configure in the ad (for example, city or service of interest).
• WhatsApp: your phone number and the content of messages you send us, if you contact us or our AI assistant via WhatsApp.
• Phone/email enquiries: whatever details you choose to share when you call or email us directly.

2.2 Information collected automatically

• Usage data: IP address, browser type, device information, pages visited, and time spent, collected via standard web server logs and analytics.
• Cookies and pixels: we use the Meta Pixel, Google Ads (gtag.js) and Google Tag Manager to measure ad performance, understand site usage and show you relevant ads on Facebook, Instagram and Google. These tools may set cookies and collect device identifiers in your browser. See Section 5 for details.

3. How we use your information

• To respond to your enquiry and provide the services you've asked about (quotes, proposals, consultations, project delivery).
• To contact you by phone, email or WhatsApp regarding your enquiry or an ongoing project.
• To measure and improve the performance of our Meta and Google ad campaigns, including matching form submissions back to the ad that generated them (conversion tracking).
• To send occasional updates about our services, where you have not opted out.
• To comply with legal, accounting and tax obligations (e.g., GST records).
• To detect and prevent fraud, spam and abuse of our forms.

4. Legal basis for processing

We process your personal data on the basis of: (a) your consent, given when you submit a form or message us; (b) our legitimate interest in responding to enquiries and operating our business; and (c) compliance with applicable law, including India's Digital Personal Data Protection Act, 2023 (DPDP Act).

5. Cookies, Meta Pixel & advertising

Our website uses the following third-party tools, which may collect data through cookies or similar technologies in your browser:

• Meta Pixel (Meta Platforms, Inc.) — tracks page views and conversions from our Facebook/Instagram ads and allows us to build custom and lookalike audiences for retargeting. Meta's use of this data is governed by the Meta Privacy Policy.
• Google Ads & Google Tag Manager (Google LLC) — tracks conversions from our Google Ads campaigns. Google's use of this data is governed by the Google Privacy Policy.

If you submit an enquiry through a Meta Lead Ad, Meta processes that submission first and then shares it with us; Meta's own privacy policy and lead-ad terms also apply to that submission. You can review and manage the information Meta holds about you, including ad preferences, in your Facebook Ad Preferences.

You can control cookies through your browser settings. Disabling cookies may affect some site functionality but will not prevent you from contacting us directly.

6. Sharing your information

We do not sell your personal data. We share it only with:

• Meta Platforms, Inc. and Google LLC — for ad delivery, measurement and retargeting, as described above.
• Service providers who help us operate our business — e.g., our website/email hosting provider, WhatsApp Business API/CRM providers — strictly to deliver our services, and bound to keep your data confidential.
• Government or regulatory authorities, where required by law.

7. Data retention

We retain enquiry and project data for as long as needed to respond to you, deliver our services, and meet our accounting/legal obligations, after which it is deleted or anonymised. You may request earlier deletion at any time (see Section 9).

8. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your rights

Subject to applicable law (including the DPDP Act, 2023), you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request deletion of your personal data;
• Withdraw consent for marketing communications at any time;
• Lodge a grievance with our Grievance Officer (below), or with the relevant data protection authority.

To exercise any of these rights, email info@asthradigitech.com or call +91 88844 48141. We will respond within a reasonable time, and in any case within the period prescribed by applicable law.

10. Grievance Officer

In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, the Grievance Officer for Asthra DigiTech is:

Name	Raviraj
Email	info@asthradigitech.com
Address	297/A, 1st Main Rd, 8th Block, Jayanagar, Bengaluru, Karnataka 560078

11. Children's privacy

Our services are intended for businesses and individuals above 18 years of age. We do not knowingly collect personal data from children.

12. Links to other websites

Our website may contain links to third-party sites (e.g., social media pages). We are not responsible for the privacy practices of those sites and encourage you to review their policies separately.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Effective date" at the top of this page will indicate when it was last revised. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

14. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@asthradigitech.com or +91 88844 48141.